Oh. Em. Gee. It can be SO hard to get web design clients. Believe me, I know. It's something I used to struggle with too. Whether you're brand new, or have been at this a while, every month it's the same story: clients are nowhere to be found. You KNOW they're out there, but it feels like they're hiding from you. And they're REALLY good at camouflage. So you go searching; looking under the proverbial couch in all your Facebook groups, poking your head into the closet at your local … [Read more...] about Why is it SO hard to get web design clients?
Blog – Articles for web designers
The truth about theme shops and passive income
One of the questions often I get from my students is whether they should create a theme shop to get some passive income coming in. But theme shops are not passive. In fact, running a theme shop is a lot of work, and very little of that work is design or development, which is what most of my students want to spend more time doing. Theme shops require a ton of marketing The idea of passive income is that you make something once, and then people can buy it over and … [Read more...] about The truth about theme shops and passive income
Do you REALLY have to find your web design niche?
By far, the most resistance I face when teaching students in my course, or in my consulting work, is with finding and narrowing down to a web design niche for their business. “If I narrow down my web design niche, I’m turning customers away!” “If I niche my web design business, I’m limiting myself!” “If I niche to a certain kind of client, it’s going to be boring!” I know, I know, I’ve heard it all. And yet, once I get my students to niche, they get MORE web design clients than they … [Read more...] about Do you REALLY have to find your web design niche?
Why you’re attracting cheap clients
Do you ever how some web designers are able to attract those high-paying clients and create consistently high income, month after month, while the only clients who seem to want to hire you are those cheap clients who are always penny-pinchers with a serious case of scope-creep? It's not that other designers necessarily have better design or development skills. It's not that the websites they're making are more complex. It's not even that they have more experience than you. It's … [Read more...] about Why you’re attracting cheap clients
3 Mistakes you’re making with your mockups
I used to dread sending website mockups to clients. I knew there would be changes. And changes, and changes. Every time I sent a mockup I held my breath. And every time I saw the client had responded it to it… I held it longer. I didn’t want to know. I didn’t want to start an endless revision cycle until my hair turned gray and I needed a walker. Because it happened every time. Until, I changed the way I presented my work. For the first few years of my business, I did … [Read more...] about 3 Mistakes you’re making with your mockups
How to create more consistent income
As a freelance web designer, income can be very unstable and inconsistent. One month, you feel like Scrooge McDuck, with a huge amount of cash coming in--but the next? Your income drops way down, or maybe you don't make anything at all. Some months you might even lose money! This is really common, so if it's happening to you, know that you're not alone. Everyone goes through this stress at some point. Fortunately, there are ways you can create more consistent income in your web design … [Read more...] about How to create more consistent income
