I used to dread sending website mockups to clients. I knew there would be changes. And changes, and changes. Every time I sent a mockup I held my breath. And every time I saw the client had responded it to it… I held it longer. I didn’t want to know. I didn’t want to start an endless revision cycle until my hair turned gray and I needed a walker. Because it happened every time. Until, I changed the way I presented my work. For the first few years of my business, I did … [Read more...] about 3 Mistakes you’re making with your mockups
Blog – Articles for web designers
As a freelance web designer, income can be very unstable and inconsistent. One month, you feel like Scrooge McDuck, with a huge amount of cash coming in--but the next? Your income drops way down, or maybe you don't make anything at all. Some months you might even lose money! This is really common, so if it's happening to you, know that you're not alone. Everyone goes through this stress at some point. Fortunately, there are ways you can create more consistent income in your web design … [Read more...] about How to create more consistent income
Pricing is hard. Figuring out what people will pay, and what you need to make, and closing any gaps in between can be tricky. A lot of designers get hung up on how to price web design services. But you can do it! I like to to use a combination of gut feeling and math. Pricing needs to feel right, but also make sense financially. What feels right? When you think of your services, and all the value you're providing, what feels right to you? Does your new website package feel right at … [Read more...] about How to price web design services and make money!
Spending a week in the pool talking business? Yes. Two weeks ago I was in Cabo San Lucas at CaboPress soaking up some serious business knowledge (and sun). I went last year and it was a great experience, so when I had the opportunity to attend again, I jumped on it. Last year, I wasn't sure what to expect, but this year I had a pretty good idea. I was attending with the goal of discussing some upcoming changes to my business and getting insight from others on the best way to make these … [Read more...] about CaboPress 2018 Recap
We've all been there, things are going along swimmingly and then suddenly we hit a lull in business. It's scary financially, and if you're like me, after about 48 hours you're thinking no one will ever hire you again and you should just give up and WHAT THE HELL WERE YOU EVEN THINKING?! Then you drink half a hard cider, pass on the couch while watching CSI:NY, and wake up the next morning feeling like a hungover loser. It's cool though, because after you repeat this process a few times … [Read more...] about What to do when business is slow
It's popular opinion in the freelance industry that clients are always the ones at fault. This idea is popularized by sites like Clients From Hell, and a lot of "gurus" who run around and advise others to fire clients at the slightest hint of trouble. I'm not saying that every single person you work with will be amazing, and that there aren't any jerks out there. But can you really afford to place the blame on everyone who hires you and give them the boot? Not if you want a good reputation … [Read more...] about 3 Things you do that drive your clients nuts