“But my clients can’t afford a $10,000 website. They can’t even afford a $3,000 one!” Does that sound like you? It sounds like a lot of web designers I know. And while I could (and often do) tell them to target clients with more money, sometimes the people you want as your clients don't have money, but you WANT to help them, and choosing a new audience just is NOT what you want to do. I get it. Sometimes those low-paying clients are non-profits you’re passionate about helping, or small business owners you want to … [Read more...] about How to help clients with tiny budgets
Back when I started my web design business, I priced my websites at around $500. I’d been making websites for years (about 12 at that point) but had only done a few random freelance jobs, and wasn’t confident in my abilities in doing design for someone other than myself. I even dropped my price to work on projects that I thought I wouldn’t get otherwise. I think I charged $150 for my first ecommerce site (which was a BEAST). It’s no wonder that after my first year in business I only walked away with $12,000, … [Read more...] about How I raised my prices from $500 to $10,000+
Stop selling websites! Please. Look, we've all been there. A client is haggling your price down because So-and-So over at that other design business says she can make a website for half the cost. And you start to question yourself. And you start to worry that the client will hire So-and-So instead. And you are juuuuust about to lower your price... STOP! Websites aren't a commodity. They're not like gasoline, where you stop at whatever gas station has the lowest price, because the end product is the … [Read more...] about Stop selling websites RIGHT NOW!
This past month has been all about pricing services and raising your rates! The Unstoppable Crew has been up to the challenge, and many crew members have adjusted their pricing and raised their rates. Have you? Check out these pricing resources for more help! Freelance Pricing Resources Check out these links to learn more about pricing your freelance services. How much money do you really need to make? - Do you know how much money you actually need to be making each month? If not, start here! How to price and … [Read more...] about Freelance pricing resources roundup
Raising your rates can be scary. What if no one is willing to hire you at your new rates? But don't worry, like most things in business, prices are temporary. If it REALLY doesn't work out, you can always lower them again. But you shouldn't have to. There's an audience for every price point. Whether you're selling websites for $1,500 or $15,000, there are people who will buy. But you can't just throw a new price tag on your old products and services, you have to provide quality and value (or at least perceived … [Read more...] about How to raise your rates (and why you should!)
Pricing is hard. Figuring out what people will pay, and what you need to make, and closing any gaps in between can be tricky. A lot of designers get hung up on how to price web design services. But you can do it! I like to to use a combination of gut feeling and math. Pricing needs to feel right, but also make sense financially. What feels right? When you think of your services, and all the value you're providing, what feels right to you? Does your new website package feel right at $3,500? How about $5,000? … [Read more...] about How to price web design services and make money!