When did your creative business take over your life,
and how the heck do you rein it back in?
Look at you, doing the hustle!
You’ve got a ton of services for your clients to choose from.
You’re on all the social media.
You say, “YES!” to opportunities before the person asking has even finished their sentence.
(I know all about this, this photo is what I used to look like while running my creative business!)
But all this “crushing it” has had some less-than-awesome side effects.
Like working until 2am.
Missing out on dinner with your family.
Wondering who ARE these small, sticky-fingered humans that keeping calling you “Mommy?”
This wasn't what you signed up for when you launched your creative business, right?
You probably hoped you’d be cruising through a 4-hour workweek without a care in the world?
(That 4-hour thing isn’t really a thing, BTW, unless you’re planning on hiring an entire team to run your biz.)
It’s time to stop doing all the things and focus on what matters.
The Successfully Simple™ Shortcut will help you do exactly that.
The Successfully Simple™ Shortcut
The ultimate group program to (re)design your business so that you can work less and live more.
The Shortcut a finely tuned five-part framework for creative service-based business owners based around getting the support you need, simplifying your business, creating a signature service, establishing systems, and selling to the right audience.
Get the Support and accountability you need.
Simplify your business to support your version of success and create a plan to reach it.
Sell to your ideal clients with a simple marketing plan that doesn't make you feel sleazy or stressed.
Create a Signature service clients can't wait to buy.
Systematize your work so you spend less time in front of the computer.
It's exactly what I've used to make my service-based business so successful, while working 20-hours (or less) per week, and taking lots of vacations. I want to teach you how to use the Shortcut in your own business!
The Successfully Simple Shortcut is an intentionally small,
group coaching program for service-based creative entrepreneurs.
It's designed specifically for designers, copywriters, social media managers, and anyone running a creative service-based business.
Like you, members are driven to succeed, following their own rules and definition of what "success" looks like, not what some internet "guru" tells them they need to do or be in order to be successful.
Shortcut members are dedicated to creating a Successfully Simple business that works for them, creating and supporting the life they truly want to live--not being glued to their computers 24/7/365 just to hit income goals they can't even enjoy.
If you're ready to create a business that doesn't leave you stressed out, but does leave you with tons of freedom, you're ready for the support that the Shortcut provides.
Does this sound like your life currently?
❌ You thought you could do this alone, but no one understands how hard it is, and you've got no support.
❌ You started your business for more freedom, but you're working more than ever, for less than you should be getting paid.
❌ Marketing is difficult, and leaves you feeling like a sleazy used-car salesman, so you do it a lot less than you should.
❌ Every project is different, meaning it's really hard to juggle projects, handle scope creep, and not under-charge.
❌ Projects are disorganized, and you're responding to clients in your email, on Facebook, via text message, and they're even hitting you up on Instagram.
You're not alone.
Not when you join the Shortcut.
Here's how the Shortcut works:
Pillar One: Support
The SS Shortcut isn't a course where you're thrown in on your own, and left to figure things out.
Support begins as soon as you join the Shortcut, because you'll gain access to an intentionally small community of other business owners who are creating their successfully simple businesses.
Instead of group calls where you can only get support if you show up at a certain time (which never works) you'll be able to post in the group whenever you want, and get feedback and support--often via video--that you can read or watch at a time that works for you.
This isn't your average FB group. This is a community of your new business besties, a circle of support, and soon-to-be your favorite place on the internet.
Pillar Two: Simplify
Chances are, you’re doing way too many things in your business and it’s holding you back.
In Simplify, we’ll redefine success and what it really means to YOU (not some internet guru), eliminate the things in your business that are eating up your time for little or no results, drill down into what is working so you can focus on those efforts, and set goals you’ll actually be able to achieve.
Pillar Three: Sell
Are consistent clients a problem? Without consistent clients, you’re on a constant roller coaster of income--and not a fun roller coaster, a rickety one where you feel like you might fall out at any minute.
In Sell, we’ll create your personalized marketing plan for consistent clients so that you get booked out in advance, can project your monthly income, and can take a deep sigh of relief as you step off the income roller coaster and onto the lazy river of client inquiries.
Pillar Four: Signature
What are you known for? Without a signature service, you might not be known for anything.
In Signature, we’ll create your signature service. Not only will this help you get your name out there and tell people what you do, it’ll make your marketing and workload a LOT easier and allow you to charge those premium prices you’ve been dreaming of. With your new signature service, you’ll be attracting clients who are saying “YES,” before they ever fill out your inquiry form.
Oh, and did someone say "recurring revenue?" I didn't, but I will. A lot. Because we're gonna set you up with some of that.
Pillar Five: Systematize
How organized is your business? What’s your customer experience like? With sloppy (or no) systems, projects get off-track, drag on for far too long, and clients get grumpy.
In Systematize, we’ll organize your processes so that your projects run smoothly, you AND your clients always know what’s included and happening next, and when you wrap up your projects you’re left with raving fans who refer others your way.
This is the exact framework that I follow and revisit every year, to keep my web design business running smoothly and clients coming in.
But that doesn’t mean you’ll be doing exactly what I do, it means you’ll be working with me and your peers to create your OWN personalized plan for success following the Shortcut as a guide.
Business isn’t one-size-fits-all, and The Successfully Simple Shortcut is designed to be flexible for any type of creative service-based business, whether you're a designer copywriter, social media manager, or other creative.
What You Get When You Join...
The Successfully Simple Shortcut is a high-touch group coaching program and interactive community, with supporting video trainings.
This is the only way to get access to my full training program on The Successfully Simple Shortcut.
Delivered in easily digestible and actionable video and text lessons (I know not all of you have time to watch videos!), you'll learn how to implement the Shortcut into your own business.
You get training on all five pillars: Support, Simplify, Sell, Signature, and Systematize.
Find your new business besties, great collaboration opportunities, and your personal network of support that gets it inside the Circle community.
This isn't a free Facebook group full of unfocused hobbyists, or guru-regurgitators*, this is a curated community of creative business owners driven by the desire to create a business that supports their dreams.
Inside the private Facebook community you’ll not only be surrounded by your peers, but you’ll also get individualized help.
Each month you’ll be held accountable for achieving the goals you set. You’ll get the opportunity to receive feedback on your website, sales pages, packages, or anything else you’re working on.
*You know, those people who are so obsessed with some big name guru that all they do is repeat the guru's philosophies with no thought to how every business is different and what works for them may not be even remotely applicable in your situation? Blech.
The Successfully Simple Shortcut is NOT just a course!
You don’t need any more of those, getting dusty on your digital bookshelf.
There IS a training program which you can work through at your own pace, and you don't HAVE to participate in the community, but to get the most out of the program, you'll want to tap into the support!
The Successfully Simple Shortcut is NOT a traditional group coaching program.
There are no weekly or monthly calls to show up to.
I know it’s hard to make a call when you’ve got clients to juggle, babies to nap, or you’re on the other side of the world. That’s why you can post questions or content for feedback at any time, and get a video response that you can watch at a time that works for you.
Because business questions don’t just come up at 2pm EST on a Tuesday.
Wait, who the heck are you?
I’m Erin, and I’ve been where you are.
Once upon a time I was an overwhelmed creative business owner like you. My computer went with me everywhere. I checked emails a million times a day. I was doing ALL THE THINGS.
And it wasn't very profitable.
Until I started doing less.
Now, I help creatives (like you!) build successful, profitable, and sustainable businesses by streamlining their processes, communicating clearly, and delivering incredible value. I believe that your business should work for you, creating more freedom in your life.
As a web designer I've been able to create hundreds of websites and help clients multiply their conversions and profits. As an instructor I’ve had the honor of teaching over 10,000 students to work more efficiently, crush their income goals, and spend less time in front of their screens.
I want to help you too.
Imagine what your life will be like when...
You have the support you need
You're surrounded by others who have big dreams, and serious plans.
You get feedback and advice so you're confident you're on the right path.
You're held accountable so you accomplish what you said you were going to.
You have a new group of business besties, that you can turn to whenever you need help.
You’re no longer doing the hustle
You have clear goals based around YOUR life and business.
Whether that’s six figures--or not--you’ve got actual numbers to aim for.
You only offer the services you love (and that bring in the most money).
And more importantly, you HAVE the time and freedom to spend with family, friends, or traveling the world. Guilt-free.
Selling is simple
No more marketing to crickets, or feeling like a used car salesman every time you try to sell.
Instead, you have a simple marketing plan to follow that not only feels good, but gets clients excited to work with you, bringing them in whenever you need to fill spots in your schedule.
You have consistent clients
And they’re lined up, waiting to hand you money for your signature service that answers their problems.
You’re booked out in advance, and can predict your income, no longer stressing about whether or not you’ll hit your income goals.
Marketing is no longer something you dread!
Your work takes a lot less time
You've got clear systems and processes in place.
Your clients give you what you need, on time.
Scope creep is a thing of the past.
And you can finally get down to part-time work, without sacrificing any income.
Your business works for you
Without a giant team.
And with a lot LESS stress, time, and effort.
Because girl? You’ve got clarity.
In just five steps you can hop off the freelance hustle hamster wheel*,
and simplify your business for success.
*Try saying that, three times fast!
Wait a second here, is this for me?
At this point, you’ve made it pretty far down the page and you’re probably wondering, “This sounds gosh darn lovely. But is this program the right fit for me?”
(That’s exactly what your inner voice sounds like, right?)
Here’s who the Shortcut is for:
Designers, copywriters, social media managers, coaches, or other service-based creative business owners who are feeling overwhelmed with their businesses.
This program will not work for product-based businesses.
Creative business owners who have been in business for at least a year and who are ready to simplify their businesses and be successful.
Sorry, this program is NOT for newbies.
Creative business owners who are self-motivated, READY to make a change, and who are willing to do the work--I’m going to give you the framework, but you have to implement it.
If you're not going to put in the work, save your $$$.
Creative business owners who want to be held accountable and get feedback and support on what they’re working on.
While you don't have to utilize the community, you'll see better results if you do!
NICE PEOPLE SAYING NICE THINGS...
Everything that I've purchased from Erin has been outstanding; from her courses to the one-on-one coaching. I've really appreciated how Erin has gone above and beyond to serve her clients.
She's made me feel like a VIP all the way! I know my business is better from working with her.
– AMANDA, AMANDA CREEK CREATIVE
Erin is very easy to talk to and understood my unique business troubles.
She was able to give me actionable advice and I feel very positive about setting new goals and moving forward with my business!
– Shaylee, shayeleesmith.com
Whenever I feel stuck, I know the right person to call to find great valuable advice. Erin always helps me clarify my ideas and gives me the energy to move forward. Her tips and advice are always spot on.
Erin is the kind of person I wouldn't hesitate to recommend if you need business advice.
– CHRYS, CALLIFRAME
Frequently Asked Questions
How is this program different from Streamline Design Profit?
If you're familiar with my program for web designers, you're probably wondering how this program is different. While there is some content overlap (mainly in the Systems pillar), the programs are very different. Here's a quick comparison:
Streamline Design Profit...
- Is only for web designers
- Is a done-for-you system designed to get you to charging $5k for websites
- Has limited support
- Is for beginner to intermediate levels
The Successfully Simple Shortcut...
- Is for any type of service-based business
- Gives you a framework, but you customize it to fit YOUR unique goals
- Has LOTS of support
- Is for intermediate to advanced levels
If you're a web designer and want a plug-and-play business model that you don't have to think about, that can take you to charging $5,000 per website, Streamline Design Profit is for you.
If you're not a web designer, or you want to understand how to make your business work FOR you, with guidance and frameworks to follow but freedom to change the system to fit YOUR goals (including multiple six-figures), The Successfully Simple Shortcut is for you.
How much access to I get to Erin?
Lots! Erin will be checking in with the community multiple times per week, answering questions and recording video responses and feedback. This is the ONLY way to work this closely with Erin!
What if just want the course?
No one is going to force you to join or participate in the community. If you'd prefer to complete the program as a self-study, you can.
Why is this an annual program instead of lifetime access?
- So that members are motivated to complete and implement the program, instead of letting it sit unfinished
- So that a high-level of continued support can be provided throughout your subscription
When does the program start and finish?
Enrollment opens a few times a year. Once you join you'll have access for an entire year (+ you can renew!). Erin will provide support throughout the entire length of your subscription.
How does payment work?
You'll pay online with Paypal or credit card through Teachable (where the course content is hosted). Payment can be made all upfront (for a discount) or monthly. This is an annual commitment, not a monthly membership, you must complete all monthly payments.
How does the community work?
As a member, you'll be invited to the private Facebook group where you can interact with other members, post questions, get and give feedback, and hear from Erin on a regular basis!
How long do I have access to the program?
This is an annual program, so for an entire year, or longer if you renew!
Cancelling your subscription will immediately remove you from the community and support.
What if I am unhappy with the program?
You may request a refund within 30 days, and you'll get your money back.
What if I want to renew after a year?
You can! In fact, you will be automatically renewed unless you choose to cancel. This allows us to lock in your current subscription rate and not make you pay a new, higher price at the time of your renewal.
What happens if Erin goes out of town or something?
Support from Erin is ongoing throughout the entire year, save for weekends, holidays, sick days, and vacation times. During those times you'll still have support from your peers in the community!
Erin will be on maternity leave summer 2020. Expected dates are completely unavailable the entire month of July, and limited availability August-September. Do not join if this is a problem for you. Refunds will NOT be granted for lack of support during this time.
What's a beta? How is this different from a "normal" program?
This is the FIRST run of this particular program. That means that if you join, YOU are helping shape the content for future iterations based on your questions and feedback.
That means the content and format aren't perfect, but with your help, I'll improve them.
Because this is the first run, the price is lower (half of what I plan on launching this program at in the fall), AND you'll get more individual attention as the group will be smaller and I'm working to make sure the concepts are understood and easy to apply.
It's basically the best time to join.
Note: Content is currently being recorded and will be released as finished. Expected release date for the entirety of the content is April 30, 2020.
Here's what you'll do inside The Successfully Simple Shortcut:
- Get access to the private Facebook community, where you can ask questions, get feedback, be held accountable, and get the support you need in your business
- Learn how to utilize the five pillars in your own business, so that you can reduce your workload while maximizing your profits
- Gain clarity and confidence that you are building a business that works for YOU and your life--you're unique, and your challenges and goals are too!
I'll be walking you through how to do all of this with step-by-step lessons, downloadable resources, checklists, and more. You gets tons of templates to copy and paste, as well as my feedback via the Facebook group, so that you actually get the work done and implemented!
Isn't it time your business started working for you?
When you join The Successfully Simple Shortcut you're getting:
- Fluff-free video/text lessons focused on redesigning your business to work for you--learn via video or text, whatever fits YOUR life!
- Worksheets, templates, and checklists to accompany the lessons and help you get the most out of what you learned and save you years of work coming up with everything on your own
- An amazing Facebook group full of your new best friends where you can get help and make connections
This course is specifically designed with your busy life in mind. You can watch or read the lessons, and materials are delivered via Google Docs/sheets so that you can easily access them whether you're at your desk or in the school pick-up line.
Instead of group calls (who has time to make those?) you can ask for feedback and get video responses inside the Facebook group at ANY time, instead of waiting a month for a group call that you end up missing because of a client deadline or sick kiddo.
It's time to decide.
Will you keep doing what you're doing,?
Will you keep feeling overwhelmed, behind, and like you'll never reach your goals?
Will you spend another year, just getting by?
Will you pass on this opportunity to improve both your business, and your life?
Your business won't change unless you do something different.
Like getting the support you need.
Like simplifying your business down to what actually works.
Like selling your services in a way that serves your clients, and you.
Like creating a signature program that solves your clients' problems and that they can't wait to buy.
Like systematizing your business so that you spend less time on admin work, and more time enjoying your life.
When you join The Successfully Simple Shortcut, you'll be taking the first step into redesigning a creative business that serves you.
You'll get all the tools you need to make the changes your business needs, but you'll also get support, accountability, and motivation to help you along the way.
What's your decision?
Ready to get started?
Sorry! Doors have closed!
The Shortcut will re-open in fall, 2020.
Sign up below to be the first to know and get a special offer when we launch again!
The Successfully Simple Shortcut is risk-free. SSS isn't one of those programs that seems great on the sales page, but is lacking on the inside. The content is tested and proven with real clients, by a real business. I'm sure you're going to love it. But if you join us and decide SSS isn't for you, you can get a full refund within 30 days. Yes, really.