Are you still sending your list a new email each week or so?
When new people sign up, do they get whatever your latest article is?
If so, you’re doing it wrong
Look, if you’ve been blogging/writing to your audience for a long time, then you’re assuming that they’re at a certain stage, and the article you’re sending is relevant to them. But that’s not the case. The article you’re sending out at week 38 of your newsletter, likely isn’t the article someone new to your list needs to read.
But yet, a lot of us keep using this old method, for the sole reason of “having something to send out” each week, instead of helping our potential clients and leading them to buy from us.
Instead, you need to send new subscribers articles that are relevant for their stage of the journey with you.
Create an intro series, and send articles to new subscribers in the order it makes sense for them to read them. Catch them up so that when you do start sending them your regular newsletter, they’re ready for it.
This is especially important for web designers. If you want a client to buy from you, don’t shoot a random article to their inbox as soon as they hop on your list. Send them articles that will help them understand why they should hire you, the benefits of working with you, and that will prompt them to take action and book your services.
You can learn how to do that in my Email Funnels for Web Designers workshop, and with an email automation tool like Convertkit (affiliate link). It’ll take you a day or two to set up, but then you’ll be sending useful information to your new subscribers, that actually serves a purpose.
Heck, you can automate your entire list, if you have enough articles. Drip content out every week with an email automation, and add in calls to action where appropriate to get your list to book your services. Let your emails do the work for you, instead of working to send something new to your list each week.