One of the things web designers struggle with the most is knowing where their next client is coming from.
Many of us go through feast and famine cycles where we are either swamped with our workloads, or desperately searching for our next client.
Here are a few simple tips to help you get booked out in advance:
Figure out how many clients you actually need each month
It’s probably less than you think! If you are charging enough, you might only need 1-2 clients per month, and that’s not too difficult to accomplish. On the other hand, if your rates are really low, you might need 5-10 clients to hit your income goal. That’s a huge number to attract and land every single month!
Tell potential clients how many spots you have left in your calendar
Nothing spurs a potential client to action like disappearing spots! Assuming you’re only working with a few clients at a time, announcing that you only have 2 spots left in your calendar isn’t a shady marketing tactic–it’s the truth!
Be sure to tell clients, “Only two spots left until June,” (or whatever month, obviously) on your services page, but also announce the limited spots on social media! This will get potential clients who are taking their sweet time to take action and get the ball rolling on their project–and book you out!
Don’t sell websites
No one wants a website. Your potential clients are not looking for a bundle of code and graphics, they are looking for a solution to their problems. You have to explain how the website you build for them will help solve the problems your client is facing–most likely selling more of their own products or services!
Instead of focusing on the technical aspects of what you’re doing, explain to potential clients the benefits of working with you–this will have them practically throwing money in your direction!
Getting booked out is easier than you think! First, figure out how many clients you need each month, then declare how many spots you have available, and finally, focus on selling the solution to your clients problems. Boom. Booked out.