As entrepreneurs, we’re often pitted against each other in some sort of weird business-death match to be the first to reach six-figures.
We’re told to either watch our competition and outdo them, or ignore them completely, and focus on ourselves.
I don’t believe either option is a good one.
Mainly, because I don’t believe in competition. There’s more than enough work out there for everyone.
I’m asked often about why I share my competition’s articles and products. The answer is simple: because my audience will find it helpful.
My goal isn’t to be the only person in my industry by destroying my competitors, it’s to provide my audience with the best help and tools I can. And sometimes that means my competitor has them.
The thing is, when you stop seeing your competition as competition, and instead see each other as allies, you’re able to help each other grow and build more successful businesses together.
People who want to buy from my competition, may or may not want to buy from me. That’s okay. The same thing works the other way around. Everyone “resonates” with people differently.
Whether it’s making websites or selling courses, not every person who comes your way will be the right fit for you. But when you have allies you can refer those bad fits to someone who is a good fit for them. Which means no more nightmare clients for you!
Instead of forcing people to have only one option of who to buy from, the fact that they can choose the person is the best fit for them means that everyone ends up happier. You don’t have a nightmare client, your competition has a great client, and the client works with someone who is the right match.
If someone doesn’t like my design style, or doesn’t like my teaching style, I don’t want them to be my customer! And I know my “competition” feels the same way.
Having allies gives you more options when it comes to serving your audience. Not to mention, when you stop competing, you can start helping each other. You can share what has worked and hasn’t for you, bounce ideas back and forth, and even collaborate on projects.
Some of my biggest competition has become some of my best friends, and we’ve helped each other improve our businesses and serve our clients better.
Stop competing. When you compete, you lose. When you collaborate and find your allies, you win.
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