Back when I started my web design business, I priced my websites at around $500. I’d been making websites for years (about 12 at that point) but had only done a few random freelance jobs, and wasn’t confident in my abilities in doing design for someone other than myself. I even dropped my price to work on projects that I thought I wouldn’t get otherwise. I think I charged $150 for my first ecommerce site (which was a BEAST). It’s no wonder that after my first year in business I only walked … [Read more...] about How I raised my prices from $500 to $10,000+
Stop selling websites! Please. Look, we've all been there. A client is haggling your price down because So-and-So over at that other design business says she can make a website for half the cost. And you start to question yourself. And you start to worry that the client will hire So-and-So instead. And you are juuuuust about to lower your price... STOP! Websites aren't a commodity. They're not like gasoline, where you stop at whatever gas station has the lowest price, because … [Read more...] about Stop selling websites RIGHT NOW!
This past month has been all about pricing services and raising your rates. Check out these pricing resources for more help! How much money do you really need to make? - Do you know how much money you actually need to be making each month? If not, start here! How to price and package your web design services (ebook) - Learn the steps I take to price and package my services and be profitable! Pricing Q&A (via Devon Smiley) - Should you charge hourly, or by the project? Devon Smiley … [Read more...] about Freelance pricing resources roundup
Raising your rates can be scary. What if no one is willing to hire you at your new rates? But don't worry, like most things in business, prices are temporary. If it REALLY doesn't work out, you can always lower them again. But you shouldn't have to. There's an audience for every price point. Whether you're selling websites for $1,500 or $15,000, there are people who will buy. But you can't just throw a new price tag on your old products and services, you have to provide quality and value … [Read more...] about How to raise your rates (and why you should!)
Money! It's such a taboo subject and no one wants to talk about. Luckily for you, I have no filter and don't understand social norms, so I talk about money all the time, in really honest ways. So let's get honest here: how much money do you REALLY need to make? And don't answer, "Six-figures," just because that's what all the "cool" kids on the internet claim to be making. You need to think about what YOU legitimately need to make, not some random number someone else told you should be … [Read more...] about How much money do you really need to make?
It’s not uncommon for me to run across bloggers offering web design services for prices that make me cringe. Not generally because I find them too expensive, but because these “designers” are offering complete blog makeovers for pennies. When I stumble across someone offering what should amount to more than five hours worth of work for less than $5/hour, I honestly want to shake them and scream at them for not only valuing their own work so poorly, but for devaluing the entire industry. Just … [Read more...] about Stop undervaluing your work, your industry, and yourself