Do you ever how some web designers are able to attract those high-paying clients and create consistently high income, month after month, while the only clients who seem to want to hire you are those cheap clients who are always penny-pinchers with a serious case of scope-creep? It's not that other designers necessarily have better design or development skills. It's not that the websites they're making are more complex. It's not even that they have more experience than you. It's … [Read more...] about Why you’re attracting cheap clients
As a freelance web designer, income can be very unstable and inconsistent. One month, you feel like Scrooge McDuck, with a huge amount of cash coming in--but the next? Your income drops way down, or maybe you don't make anything at all. Some months you might even lose money! This is really common, so if it's happening to you, know that you're not alone. Everyone goes through this stress at some point. Fortunately, there are ways you can create more consistent income in your web design … [Read more...] about How to create more consistent income
Pricing is hard. Figuring out what people will pay, and what you need to make, and closing any gaps in between can be tricky. A lot of designers get hung up on how to price web design services. But you can do it! I like to to use a combination of gut feeling and math. Pricing needs to feel right, but also make sense financially. What feels right? When you think of your services, and all the value you're providing, what feels right to you? Does your new website package feel right at … [Read more...] about How to price web design services and make money!
“But my clients can’t afford a $10,000 website. They can’t even afford a $3,000 one!” Does that sound like you? It sounds like a lot of web designers I know. And while I could (and often do) tell them to target clients with more money, sometimes the people you want as your clients don't have money, but you WANT to help them, and choosing a new audience just is NOT what you want to do. I get it. Sometimes those low-paying clients are non-profits you’re passionate about helping, or small … [Read more...] about How to help clients with tiny budgets
How nice would it be to know how much money you’ll make each month, bare minimum? Unfortunately, most web designers have no idea, and their income fluctuates each month drastically. And if you don’t book a client that month? It can be really stressful. Recurring revenue is the answer. Please note that I did not say “passive income” which is rarely truly passive, and may or may not recur on a monthly basis. Recurring revenue is where it’s at, and it can be, on occasion, passive. What … [Read more...] about Three ideas for recurring revenue in your web design business
It's easy to fall into the tedious mid-year slump; no one is really contacting you, your current clients are on vacation, and the sun is inviting you to have a picnic all afternoon under its warm rays. I totally vote for some outdoor time, to renew the oxygen in your brain, and revamp your services! "I don't want to think about my service packages," might be your first whiny reaction but hold on - this doesn't have to be painful! Taking the time to design service packages that actually … [Read more...] about Revamp your web design services with these exciting ideas