I used to dread sending website mockups to clients. I knew there would be changes. And changes, and changes. Every time I sent a mockup I held my breath. And every time I saw the client had responded it to it… I held it longer. I didn’t want to know. I didn’t want to start an endless revision cycle until my hair turned gray and I needed a walker. Because it happened every time. Until, I changed the way I presented my work. For the first few years of my business, I did … [Read more...] about 3 Mistakes you’re making with your mockups
Pricing is hard. Figuring out what people will pay, and what you need to make, and closing any gaps in between can be tricky. A lot of designers get hung up on how to price web design services. But you can do it! I like to to use a combination of gut feeling and math. Pricing needs to feel right, but also make sense financially. What feels right? When you think of your services, and all the value you're providing, what feels right to you? Does your new website package feel right at $3,500? … [Read more...] about How to price web design services and make money!
Spending a week in the pool talking business? Yes. Two weeks ago I was in Cabo San Lucas at CaboPress soaking up some serious business knowledge (and sun). I went last year and it was a great experience, so when I had the opportunity to attend again, I jumped on it. Last year, I wasn't sure what to expect, but this year I had a pretty good idea. I was attending with the goal of discussing some upcoming changes to my business and getting insight from others on the best way to make these … [Read more...] about CaboPress 2018 Recap
We've all been there, things are going along swimmingly and then suddenly we hit a lull in business. It's scary financially, and if you're like me, after about 48 hours you're thinking no one will ever hire you again and you should just give up and WHAT THE HELL WERE YOU EVEN THINKING?! Then you drink half a hard cider, pass on the couch while watching CSI:NY, and wake up the next morning feeling like a hungover loser. It's cool though, because after you repeat this process a few times … [Read more...] about What to do when business is slow
One of the things I'm asked most often is, "Do I really need a contract?" And the answer: YES. 100% YES. Do not make a website without one! I don't care if you're working with a stranger, your best friend, or your grandma. You NEED a contract to protect yourself, and them, and keep your relationship from heading south. So it might be no surprise that the next question I hear all the time is, "Where do I find a contract I can use to sell my web design services?" Well, you're in … [Read more...] about 3 Resources for killer contracts!
As entrepreneurs, we're often pitted against each other in some sort of weird business-death match to be the first to reach six-figures. We're told to either watch our competition and outdo them, or ignore them completely, and focus on ourselves. I don't believe either option is a good one. Mainly, because I don't believe in competition. There's more than enough work out there for everyone. (Yes, really!) I'm asked often about why I share my competition's articles and products. … [Read more...] about Why I don’t believe in competition