One of the questions often I get from my students is whether they should create a theme shop to get some passive income coming in. But theme shops are not passive. In fact, running a theme shop is a lot of work, and very little of that work is design or development, which is what most of my students want to spend more time doing. Theme shops require a ton of marketing The idea of passive income is that you make something once, and then people can buy it over and … [Read more...] about The truth about theme shops and passive income
Spending a week in the pool talking business? Yes. Two weeks ago I was in Cabo San Lucas at CaboPress soaking up some serious business knowledge (and sun). I went last year and it was a great experience, so when I had the opportunity to attend again, I jumped on it. Last year, I wasn't sure what to expect, but this year I had a pretty good idea. I was attending with the goal of discussing some upcoming changes to my business and getting insight from others on the best way to make these … [Read more...] about CaboPress 2018 Recap
We've all been there, things are going along swimmingly and then suddenly we hit a lull in business. It's scary financially, and if you're like me, after about 48 hours you're thinking no one will ever hire you again and you should just give up and WHAT THE HELL WERE YOU EVEN THINKING?! Then you drink half a hard cider, pass on the couch while watching CSI:NY, and wake up the next morning feeling like a hungover loser. It's cool though, because after you repeat this process a few times … [Read more...] about What to do when business is slow
One of the things I'm asked most often is, "Do I really need a contract?" And the answer: YES. 100% YES. Do not make a website without one! I don't care if you're working with a stranger, your best friend, or your grandma. You NEED a contract to protect yourself, and them, and keep your relationship from heading south. So it might be no surprise that the next question I hear all the time is, "Where do I find a contract I can use to sell my web design services?" Well, you're in … [Read more...] about 3 Resources for killer contracts!
As entrepreneurs, we're often pitted against each other in some sort of weird business-death match to be the first to reach six-figures. We're told to either watch our competition and outdo them, or ignore them completely, and focus on ourselves. I don't believe either option is a good one. Mainly, because I don't believe in competition. There's more than enough work out there for everyone. (Yes, really!) I'm asked often about why I share my competition's articles and products. … [Read more...] about Why I don’t believe in competition
Are you still sending your list a new email each week or so? When new people sign up, do they get whatever your latest article is? If so, you're doing it wrong Look, if you've been blogging/writing to your audience for a long time, then you're assuming that they're at a certain stage, and the article you're sending is relevant to them. But that's not the case. The article you're sending out at week 38 of your newsletter, likely isn't the article someone new to your list needs to … [Read more...] about The huge mistake you’re making with your email list as a web designer